New Abhaile Ad gives hope to those in mortgage arrears

October 2019

The Abhaile Communications team has launched a new campaign to promote a message of hope and encourage those struggling with long-term mortgage arrears to engage with the services provided through Abhaile.

Abhaile provides free financial and legal advice through regulated professionals to help people struggling with home mortgage arrears, wherever possible, in their own homes.

According to the Abhaile Communications Manager, Bobby Barbour: “We are now hearing from people who have availed of the Abhaile Scheme and, with the support they received, they are keeping their homes; they're hopeful again and we wanted to reflect that.”

The campaign is a fully integrated campaign that launched on September 23rd and runs until 10th November across digital; programmatic, Facebook and Youtube and traditional Out of Home (OOH); Adbox, Purchase Points, Regional commuter cards, Luas portraits, Dart cards, radio and cinema.

To learn more about the Abhaile campaign, please visit